Bloomio Now Looks to the Crowd to Better Understand Retail Investor Pain Points

Following last year collaboration with the IMD business school resulting in the publication of The State of Equity Crowdfunding report, Bloomio AG, the blockchain powered equity crowdfunding company, announced on Monday it has put in place a new task force for the second edition of the study.

bloomioAccording to Bloomio, the decision to dedicate resources to develop a new analysis, emerged from the need of monitoring perception change, in the mindset of retail investors, to be able to address existing “pain points” and to deploy solutions to offer the best investment experience.

“The 2019 report will focus on qualitative analysis, with the involvement of top industry experts and a quantitative study to 1. Identify blockages for accessing the industry 2. Uncover stakeholders’ real thoughts 3. Up-to-date feedback. To ensure the highest quality of the quantitative study we invite the audience to take the survey.”

The 2018 report key findings are the following:

  • Awareness remains a key barrier for retail investors trying to tap into the Venture Capital arena
  • Fear of being scammed is the main barrier for investing in startup
  • Investing in startups is not merely about profit with majority of investors stating non-financial drivers

Speaking about the new report, Max Lyadvinsky, Bloomio CEO, added:

“We see the equity crowdfunding industry changing at an incredible pace and we expect to discover, as a result of this study, an evolved reality vs. the one we unveiled with last year report.”

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