Genba Digital, a UK-based company that is aiming to streamline the multi-billion pound market, has successfully surpassed £525,000 through its crowdfunding campaign on SyndicateRoom. The company is currently seeking £750,000 with a pre-valuation at £4,507,698.
Founded in 2015, GENBA is an API driven digital logistics platform that bridges the gap between publishers and resellers across the globe. The company noted its platform streamlines the operational and technical logistics involved with publishing and selling digital content by delivering automatic, secure delivery of activation keys, official publisher metadata and promotional content in multiple languages.
“Connecting Publishers and Etailers through our platform, we create commercial relationships to distribute a growing catalogue of quality games content and generate new revenue streams. Dedicated and passionate about what we do, we apply our depth of knowledge and industry experience across client challenges, delivering results in line with their ambitions. Committed to innovation, we continue to lead digital distribution through innovative channel, business model and technology developments.”
Genba Digital also reported that it is planning to use the funds from the SyndicateRoom on a long-term technology and growth strategy that it believes will drive a future round of fundraising, beyond this current one. The timescales and scale of this round are yet to be agreed. Speaking about its investment, Mercia Technologies, which invested £500,000, stated:
“Genba Digital is revolutionising the way in which publishers of digital games distribute their titles to online retailers. We believe the company is prepared to define the next era of digital game distribution and are excited to support [CEO] Matt [Murphy] and the team on this journey.”
The funding round is set to close at the end of May.
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