SoFi CEO Antony Noto Talks Millennial Stock Investing Habits With CNBC’s Jim Cramer

On Thursday, CEO of fintech unicorn SoFi, Anthony Noto, sat down with CNBC’s Jim Cramer to share his insights on millennial stock investing habits.

According to Noto, early investors tend to buy stocks that are less than $10 and they are buying recognizable brands such as Ford Motor and General Electric, which are trading on the market for just above $10 per share. Noto also revealed:

“They’re focused on investing in things that they’re contributing to and things that they know, like these gig economy companies, but they’re also investing in things that they basically don’t use but are at a price point that allows them to get into the market and learn. So we launched two ETFs that give them broad-based diversification.”

As previously reported, SoFi has launched its very own exchange-traded funds, which include SoFi Gig Economy ETF and the SoFi 50 ETF. Noto added:

“You can get that diversification at a low allocation of money. It was an interesting learning. It’s an imperative you invest in your twenties. If you miss those 10 years, that decade, you really have to catch up later on.”

See the full interview below.



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Disclosure Quest

Reg A - Form 1-A Filings Beta

Beta. Initial Form 1-A only. Target raise is the stated Amount to be Raised, totaled. Compared with the same dates one year earlier.

YTD: Jan 1, 2026 - Nov 5, 2026 vs Jan 1, 2025 - Nov 5, 2025

Share this graph
Number of Filings134Prior 129 +3.9%
Target Raise, Total$3.45BPrior $3.59B -3.8%
This YTDYear priorChange
Filings 134 129 +3.9%
Target raise $3.45B $3.59B -3.8%

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Source: DisclosureQuest. Initial Form 1-A only.

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This display counts initial Form 1-A filings only. It does not represent subsequent filings, including Form 1-A/A amendments or Form 1-A POS post-qualification updates filed by the issuer. Amounts are the stated Amount to be Raised on the initial filing, not capital raised and not amounts revised in later filings.

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