IOTA Forms New Partnership With Digital Food Safety Management Company Primority

IOTA Foundation, a non-profit foundation focused on distributed ledger technology and permissionless ecosystem development, announced on Thursday it has teamed up with Primority, a digital food safety management company that helps food product manufacturers monitor food safety in food supply chains, to development of a prototype app that will allow consumers to easily check what allergens are in a food product when contemplating a purchase.

According to IOTA, Primority has developed a digital ledger based consumer-focused app, integrated with its 3iVerify platform, which is powered by IOTA. It was revealed:

“Using information collected on Primority’s 3iVerify cloud software, the data from food manufacturers is automatically shared on IOTA’s Tangle. Accessible by scanning the barcode on the food packaging itself, a digital twin of each food product is easily reviewed by the consumer and food factories alike.”

While sharing details about the collaboration, James Flynn, CTO of Primority, stated:

“The motivation for this App was driven by the tragic events that occurred in the last few years resulting in the needless deaths of several people who unsuspectingly consumed products containing deadly allergens. We wanted to show that solutions for this problem exist, are low cost and can be highly effective. We looked at traditional blockchain technology, but felt that IOTA’s next generation digital ledger was a perfect solution that we could build a truly global and scalable solution on.”

Jens Munch, Head of Supply Chain and Global Trade, IOTA Foundation, went on to add:

“The solution is a non-competitive setup whereby the entire food industry can open up their databases on allergens directly to consumers – without sharing any sensitive information to competitors. It shows the power of a permissionless ledger and how it can drive an infrastructure serving the public good. We are very excited that Primority is driving this grand vision and are looking forward to engage the industry at large.”

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