MyHomeGroup, a UK-based online estate agency group, is now seeking 750,000 through its equity crowdfunding campaign on Seedrs. Founded in 2013, MyHomeGroup claims to be the UK’s #1 online agency. Its key mission is to be the most-loved property business in the UK offering customers a one-stop-shop for all their property needs.
“We can do this because we don’t operate expensive high-street branches, but instead focus on providing incredible customer service and passing savings onto customers. In the last year alone we’ve saved our customers over £1.2m in fees compared to high street agents.”
MyHomeGroup also noted that its marketing spend has been low compared to competitors.
“With tight controls in place, the distinctive brand names and by focussing on aiming to deliver the best-in-class customer service, SellMyHome has achieved a CPA of £92 in 2019. The group benefits from a high percentage of repeat customers and a large volume of word-of-mouth referrals, resulting in organic growth to date.”
Funds from the Seedrs round will be used for the following:
- Further develop our centralised technology platform and drive innovation to realise additional revenue streams, reducing the cost to serve and increasing cross sell opportunities.
- Scale marketing channels to increase growth and continue to drive CPA down as marketing efficiency increases.
- Establish further geographic and horizontal market opportunities such as the expat communities and the short-term rental market.
- Assemble a world-class C-Level team to help drive the business and execute exit strategy.
Since its launch, MyHomeGroup’s campaign has raised more than £585,000 from nearly 225 investors. it is set to close in September.
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