Agritech Marketplace Hectare Returns to Seedrs; Now Seeking £1 Million in Funding

Hectare Agritech, a UK-based online marketplace for the agriculture sector, has returned to Seedrs to raise £1 million through its new equity crowdfunding round. The company previously raised £500,000 through its third investment round on Seedrs in 2018 and is offering 5.88% in equity at a £16,005,500 pre-money valuation.

As previously reported, Hectare describes itself as an agritech company that’s focused on exploiting current inefficiencies and deficiencies in the family industry supply chains. The company’s full description reads:

Hectare is a leading online agricultural marketplace provider in the UK. We’re disrupting outdated traditional trading processes that haven’t evolved into the digital era, and simplifying the way farmers do business in the process. We operate two online platforms, SellMyLivestock and Graindex. Our mission is to make farmers’ lives easier.”

Funds from the latest Seedrs round will be used for the following:

  • Product development: The company has a pipeline of new products that will further drive online trading on both sides of the business. This includes finishing livestock and grain finance, livestock insurance, hybrid online/physical auctions and a tool to find the perfect breeding match for livestock. Constant improvement of existing products is also key to the company’s business model.
  • Marketing: Promoting new products and revenue streams will take up 30% of the investment from this round, with creative campaigns planned throughout 2020.
  • People: The company has identified four senior hires and three managerial hires to continue to drive its user growth and monetization, as well as to get ourselves ready for international expansion.

Since its launch, the campaign has raised nearly £980,000 from more than 475 investors. It is set to close later this fall.


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