Ideal Flatmate, a UK-based proptech platform that matches flatsharers with compatible flatmates, is now seeking £1.3 million in funding through its new equity crowdfunding campaign on Seedrs. Launched in 2017, Ideal Flatmate places people and personality at the heart of the flat-sharing experience, not just properties and location. The company further explained:
“We are driven by the desire to make flat-sharing better and easier for everyone, by helping our users find flatmates they match with. To help you, we have developed a short questionnaire about your living habits, the answers of which will allow you to find your ideal fellow flatmates in a given area.”
Ideal Flatmate also revealed that it has had more than 40,000 shared property listings in the past six months.
“People who have found a flatmate through ideal flatmate declared themselves 40% happier with their choice of living partners after six months than those who found them elsewhere. The matching feature that brings together compatible groups of sharers into two or three bed properties has also opened up a new client base for ideal flatmate, allowing our flatsharers to access Built to Rent (BTR) and Co-Living property developments.”
Funds from the Seedrs round will be used for resource allocation, which will be split 50% marketing, 30% technical development/product improvement and 20% towards continuing to hire its team. The company went on to add:
“Given our experience and key learnings over the past 2 years, we believe we are able to map out a clear route to growing the platform in the UK via our tried and tested digital marketing channels, improvements to our CRO and marketing automation campaigns, the continued growth of our brand ambassador programme, and the deployment of further brand building pieces.”
Since its launch, the campaign has secured nearly 1 million in funding from more than 75 investors. Ideal Flatmate is offering 16.67% in equity at a £6,500,000 pre-money valuation.
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