Snaffling Pig, a UK-based pork brand, closed its equity crowdfunding campaign on Crowdcube last week after securing £1,286,000 in total funding. Originally seeking £750,000, the campaign quickly secured its initial funding target while offering 7.67% in equity at a £10 million pre-money valuation.
Snaffling Pig is a premium food and drink brand that is fueled by a passion for making flavored pork crackling. The company revealed:
“That belief morphed into an obsession – to the point that after we launched a range of Great Taste Award-winning, in our opinion, frankly awesome flavoured pork crackling along came whopping great big advent calendars, beers, ciders, sauces, a cookbook and a wide range of gifts, straight from the porky gods themselves.”
Snaffling Pork appeared on Dragon’s Den in 2016, which gained it an investment from Nick Jenkins, the founder of Moonpig. In 2017, it received Virgin Foopreneur and managed to “high-five” Richard Branson. Speaking about the investment round’s success, the Snaffling Pig team stated:
“This fundraise has been an emotional rollercoaster. I’m exhausted, but deeply proud of what we have achieved and before it’s even ended we’ve put our 3 year plan into motion. To say I’m excited about the future is an understatement. I, and the whole SP team have never been more motivated to make this brand into household name we know it can be.”
Funds from the Crowdcube round will be used for growth and expansion of the Snaffling Pork company.
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