Starling Bank, a digital challenger bank, has launched a TV advertising campaign to bring its message of a mobile-friendly banking service. Starling Bank has kicked off the promotion with the message to Feel Good About Money.
Starling said the publicity was designed to promote its commitment to give people the tools they need to feel confident and in control of their finances.
Starling worked with Ekstasy, and Director Eduardo Vieitez, who has directed ads for McDonalds and Samsung.
The theme of the advert is as follows:
Just like the bank, the starling bird is fast, effortless, sociable and agile. Starlings arrive in huge numbers in each new territory, displacing the old guard. Their murmurations symbolise Starling Bank’s qualities of connection and commitment to serving communities across the UK.
Rachael Pollard, Chief Growth Officer at Starling Bank, commented on the new promotion:
“We’re proud to be taking the Starling brand nationwide with a launch campaign that leverages the full marketing mix, including TV for the first time. Our aim is to make Starling a household name, pursuing our mission to free the UK from cumbersome and outdated banking. Our namesake, the Starling bird, features prominently, symbolising the fast, beautiful and effortless qualities of our app, as well as the synergy with our brand colours of teal, navy and purple. As we fast approach one million customers, the time is right to accelerate our marketing strategy and stop being one of banking’s best kept secrets.”
Starling currently claims over 900,000 accounts in the UK. The bank’s expansion plans are said to include new offices in Southampton and Dublin, the expansion of its Marketplace, a web app for business customers and additional new features coming soon.