Tagged: rachael pollard

Mobile-Only, Banking Challenger Starling Bank to Increase Brand Awareness to Move Beyond Fintech Startup Status

Mobile-only, banking challenger Starling Bank is planning to focus more on its brand awareness as it tries to move past its status as a startup and become one of the leading Fintech industry participants. As reported by WARC, Starling’s chief growth officer Rachael Pollard remarked:… Read More

Starling Bank Brings Digital Banking Message to TV

Starling Bank, a digital challenger bank, has launched a TV advertising campaign to bring its message of a mobile-friendly banking service. Starling Bank has kicked off the promotion with the message to Feel Good About Money. Starling said the publicity was designed to promote its… Read More

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