Digital banking platform 2gether announced on Tuesday its support for Brave and the addition of Basic Attention Token (BAT) to its list of existing tokens. 2gether reported that BAT is a utility token based on the Ethereum blockchain and acts as a medium of exchange between advertisers, publishers, and users. Users may now spend their BAT with the 2gether card.
“BAT is an Ethereum token that powers Brave’s blockchain-based digital advertising platform, where users can consent to viewing privacy-preserving ads on Brave’s ad platform. Users then receive 70% of the shared ad revenue in BAT as compensation for their engagement.”
With the addition of BAT into the 2gether ecosystem, users may also do the following:
- Buy and Sell BAT in the 2gether app with zero fees
- Swipe their 2gether Visa card against their BAT holdings anywhere, anytime
- Withdraw cash from any Visa-accepted ATM against their BAT holdings
- Transfer BAT peer to peer
Speaking about the integration, Ramon Ferraz, CEO of 2gether, stated:
“We are thrilled to be supporting BAT, a unique solution developed to address the broken market of digital advertising, which also radically improves the efficiency of digital advertising by giving users the ability to view the ads they prefer. Adding BAT to our collection of existing tokens opens us up to fresh markets in order to expand our reach and visibility.”
BAT is now available on the 2gether iOS and Android app. EU citizens can now download the app on Google Play and the App Store, pass the KYC process, and enjoy all of 2gether’s services.