Seedrs continues to add value to its investment crowdfunding platform as it moves beyond online capital formation. Today, Seedrs is announcing a partnership with CityFalcon to prove market intelligence by incorporating a trending news feed on the site. Additionally, Seedrs is incorporating “sector pages” where investors can review specific categories of industry. CityFALCON aggregates over 2000 different publishers into its service.
Seedrs management explains that by pulling in outside information and news, investors can make a better investment decision such as relevant news regarding startups within certain sectors or what other investors are doing to become better informed.
Joel Ippoliti, Chief Product Officer at Seedrs, says their ambition has always been to bring the liquidity and the transparency of the public markets to private equity investment.
“Today’s partnership with Seedrs alumni company CityFALCON, a provider of professional-grade market intelligence provider to institutions and investors, sees us move a step closer.”
Ippoliti draws a comparison with Netflix or Amazon where discovery is key and immediate access to relevant information is paramount. By adding more information, Seedrs should make their site stickier while encouraging more investment activity.
“This is just the beginning of our journey beyond crowdfunding,” adds Ippoliti.
Ruzbeh Bacha, CEO and founder of CityFALCON, says they are working to cover all the content investors need to make informed decisions. His company wants to work with Seedrs to provide as much transparency as possible.
Seedrs, based in London, is a leading European crowdfunding platform having funded approximately 900 deals with over £700 million being invested via the platform.