Just weeks after launching its latest mini bond on equity crowdfunding portal Crowdcube, BrewDog has attracted more than £2 million in funding from over 950 of the investment platform’s investors. As previously reported, BrewDog has raised more than £69 million through its “Equity for Punks” campaign and the brewery boasts a community of more than 105,000 investors, with each becoming brand advocates.
“BrewDog has also has a series of over 90 craft beer bars around the world, with 55 in the UK, including 2 brewpubs in London and Manchester, as well as some as far out as South Korea, Japan, Brazil and Sweden.”
BrewDog now has breweries in their heartland of Scotland, as well as in Columbus, Ohio and Berlin, Germany, with a fourth currently being built in Australia. The brewery noted that it is comprised of Hawkes Cider, BrewDog Distilling Co. and Draft House craft beer pubs, with the company notably driving “independence and craftsmanship” across other alcohol ventures.
“This is BrewDog’s latest bond offering, having successfully funded two in the past. So far, BrewDog [has] raised nearly £74 million from over 125,000 amazing Equity Punk investors around the world. Bonds cost £500 per bond, 1 bond as minimum. 6% gross interest rate paid 50% in cash and 50% in beer.”
“This means the loan balance that they would have been repaid on redemption will instead be invested in this round and will appear on the pitch progress bar – this will be updated from time to time. Any investment rolled over in this way will be subject to the same terms and conditions as any new bond investment in this round.”
In the latest update, the BrewDog team announced anyone who has invested in the latest bond will receive the new interest split. It was further explained:
“All bondholders will also get access to additional benefits including £20 BrewBucks to use in our network of UK craft beer bars, a free copy of our book Craft Beer for the People, as well as a free beer on their birthday for the duration of the bond!”
The latest mini bond’s debut comes just months after BrewDog USA filed a form 1-A, which notably indicated its intent to raise capital through Reg A+. The offering circular revealed that BrewDog is seeking to secure up to $39 million at a price of $60 per share.
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