UK Insurtech Honcho Launches New Crowdcube Round; Now Seeking £700,000 in Funding

Less than two years after securing £829,370 through its previous equity crowdfunding campaign on Crowdcube, UK-based insurtech Honcho has returned to the funding platform to raise an additional £700,000 in funding. The company is offering 9.21% in equity at a £6,899,999 pre-money valuation. 

As previously reported, Honcho is described as a reverse-auction marketplace where insurers enter a competitive real-time bidding process in order to offer the best price to customers. It aimed to launch in Summer 2018 with nearly 20 insurance brands that will pay a £1 fee to bid rather than the average £50 commission charged by comparison sites.

“Honcho is a new mobile app that’s going to revolutionize the way people buy products and services…saving them time and money. We have developed the first online reverse auction marketplace for financial services. A reverse auction is where you, the consumer, receive bids and become the focus of the auction. Companies will compete against each other to win your custom which is how we think it should be! It’s disruptive and innovative, and we’re going to start by launching into the car insurance market in 2018.”

Honcho noted that it has signed up more than 10,000 consumers, which is growing monthly and 14 insurers to its platform.

“As an alternative to price comparison websites (PCWs), honcho drives increased competition and pricing transparency through an auction where insurers bid against each other in real time, with decreasing prices, to win people’s business. Every insurer pays just £1 to enter an auction instead of an expensive PCW commission. For the first time insurers can make pricing decisions based on risk and commercial factors as they can see each other’s pricing.”

Funds from the latest Crowdcube round will be used to scale Honcho’s marketplace and range of insurance products to learner, van, and home. Since its launch, the campaign has raised more than £500,000 from nearly 100 Crowdcube investors. It is set to close mid-January.


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