allplants, a “vegan delivery company,” is claiming title to the largest vegan crowdfunding round in the UK after raising £2 million in just 48 hours now at £2.2 million backed by over 800 investors.
The offering is still live on Seedrs and smaller investors can back the company alongside prominent VCs like Octopus Ventures, Felix Capital, and Seek Ventures, and high profile founders of JustGiving and Bulb Energy. They are joined by prominent individuals Anne-Maire Huby, Co-founder of JustGiving, and Amit Gudkha, Co-Founder of Bulb Energy.
allplants previously raised £7.5 million of investment in September 2018, the largest seed-round raised by a European plant-based business.
Additionally, in 2017 allplants raised £800,000 in investment from friends, family, leading angels and VC firm Felix Capital.
If you are interested, the offering is for a convertible with a 20% discount for investors.
The offering is said to precede a bigger institutional Series B round planned for the end of 2020.
Founded in 2017 by brothers Jonathan and Alex Petrides, allplants reports that it has now served 1 million dishes and runs the UK’s largest dedicated plant-based kitchen. allplants says it now cooks 20,000+ meals each week.
After the completion of this funding round, allplants plans to develop new food categories and serve over 60,000 meals a week from allplants’ new production kitchen, a 20,ooo square feet dedicated plant-based kitchen in London.
Jonathan ‘JP’ Petrides, Founder and CEO of allplants says they are crowdfunding as they always wanted to bring their customers on baord and involve them in their journey:
“With this investment, we will continue to fuel the plant-based movement.”
Will Gibbs, Investment Manager at Octopus Ventures, believes the company has the ability to build a global brand as customers love the service.
Antoine Nussenbaum, Partner at Felix Capital, said:
“We have been lucky to partner with the allplants team early in their journey, 3 years ago. JP and Alex are on an authentic mission to build a category defining brand within the plant-based movement. We have been impressed by the journey so far materialised by clear customer love and are excited about the ambitious plans ahead.”
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