Castlery, a direct to consumer furniture store from Singapore, is now accepting in-person and online payments with payment platform Stripe. According to Stripe, Castlery sold its products online, and soon after ventured into offline retail with physical showrooms.
“Handling both online and offline payments was complex, so they recently integrated with Stripe’s unified platform to manage their in-store and ecommerce payments in one place. Having successfully established a strong market position in Singapore since inception and a solid online retail presence in Australia in the past two years, they have now expanded their business into the U.S.”
Speaking about the collaboration with Stripe, Castlery’s Co-Founder and CTO, Zhiwei Zhou, stated that “with Stripe, it’s a seamless process – customers just tap their card in-store and our systems are instantly updated.” It was then noted that prior to integrating with Stripe Terminal, funds for in-store transactions were considered a “source of pain” for Castlery’s customers. Zhiwei further explained that Castley has “had to collect a customer’s bank account and make a transfer through the banking system, a process that could last up to two weeks and cause distress for customers.”
Stripe then shared that since the integration in Singapore and Australia, Castlery has expanded to the US. Castlery was mindful of different fraud patterns in the U.S. market so that a fraud detection engine with Stripe Radar was activated. Stripe added:
“They collaborated with Stripe to set up new rules, for example imposing 3D-secure 2 for high-risk transactions and feeding certain transactions into a risk review process. With Stripe assisting its payment operations, Castlery intends to further establish their market share in Australia’s furniture retail scene and continue their growth and expansion in the U.S.”