Northmill, a banking group based in Sweden, announced on Wednesday it has appointed former Klarna product manager, Arash Eftekhari, as its new Chief Product Officer. According to Northmill, Eftekhari will lead product development aiming to strengthen the connection between the product and the user.
Northmill reported that during his time at Klarna, Eftekhari led the development of services such as Shipping Service and Instant Shopping. Previously, Arash held similar roles at Qliro and Schibsted. Speaking about Eftekhari’s appointment, Hikmet Ego, CEO at Northmill commented:
“We are truly excited that Arash becomes a part of our fast-growing bank. He has an impressive profile and is used to working in a fast-paced and innovative environment. Arash has proven strategic and operational capacity to establish an efficient product organization based on a healthy balance between creativity, compliance and speed. Currently, we make several strategic investments in the organization and it is very encouraging that we continue to attract top talent that is eager to join our journey.”
Eftekhari added:
“Northmill walks their own path and I truly believe in how they approach the market. They have a strong customer focus and a genuine desire to help people save money, which mirrors the fast-growing product portfolio. It is a very competitive sector, but Northmill has the opportunity to create a real connection to people with its products, and I feel excited to continue developing that capacity. I will also focus on intertwining the strong corporate culture with clear and effective structures for the day-to-day operations, to help employees grow and feel appreciated in their roles.”