Japanese-inspired food brand, Miso Tasty, is set to close its latest equity crowdfunding campaign on Seedrs with more than £375,000 raised from over 350 Seedrs investors. Miso Tasty is currently offering 12.46% in equity at a £2,037,500 pre-money valuation through the funding round.
Miso Tasty, which was launched by chef Bonnie Chung, is described as a modern brand of Japanese-inspired snacks and meal solutions. It has reportedly grown its range of products to include miso soups, miso pastes, miso ramen noodle kits, as well as a critically acclaimed cookbook. The company aims to make tasty Japanese meals easy to recreate at home or on-the-go.
“Our initial focus was purely on miso products which gave our brand a niche specialism, but as the market for Japanese food accelerated and our knowledge of the market deepened, our vision has widened too. Now Miso Tasty’s mission is to become the No.1 brand for Japanese home-cooking; appealing to a much broader audience and with even more ambition.”
The latest funding round comes less than two years after Miso Tasty secured £421,400 through its previous funding round on the equity crowdfunding platform. Funds from the latest Seedrs round will be used to support the working capital and execution of three key initiatives to drive sustainable growth in the business:
- A new consumer and trade marketing activation plan to drive Miso Tasty’s brand awareness
- Launch two new product ranges
- Grow and retain the Miso Tasty team
The campaign is set to close on Monday.
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