Lifetise, a UK-based financial planning platform, has successfully secured its initial £250,000 equity crowdfunding target on Seedrs. Founded in 2014, Lifetise stated it helps users plan how to afford their life goals. The company shared:
“We make it really easy to work out how much you should be spending and how much you’ll need to save. Plus we guide you step-by-step through the whole process. It’s all about taking away the uncertainty you might feel about the future. And giving you the tools and information to help you feel confident about making financial decisions.”
Lifetise further revealed that its ultimate vision may be described as “The Sims for your real life.”
“Now we’re building the full platform that will allow you to plan all your major goals over an entire lifetime, playing out different scenarios to see what works best for you. To our knowledge, what makes us so unique is that we’ve designed Lifetise in a very game-like way.”
Funds from the Seedrs round will be used for the following:
- Product development (57%): Hire additional developers to build the full platform that will allow users to plan all their major goals over an entire lifetime.
- Growth (32%): Establish Lifetise as a strong consumer brand and build on our validated channels to market across social, SEO, and partnerships.
- Operating costs (11%): Running costs, regulatory, and accounting costs.
Lifetise is currently offering 5.88% in equity at a £3,999,888 pre-money valuation. Its campaign is set to close next week.
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