Less than a week after launching its equity crowdfunding campaign on Crowdcube, television network brand True Royalty Television has raised more than £1.9 million from over 200 Crowdcube investors. The funding round originally sought to raise £1 million.
Dubbed as the “Netflix for Royalty” by Vanity Fair, True Royalty claims to be the first and only established TV channel serving the global millions of Royal super-fans, with 20,000 paying subscribers already.
“With 350+ hours of top quality Royal content, refreshed monthly and with frequent exclusive commissions, True Royalty curates the most relevant titles according to Royal news and the viewer’s particular interest areas – British Royals, World Royals and Royalty through history.”
True Royalty further explained it has now signed further major distribution deals, ready to activate using funds raised through Crowdcube. The network is planning for these to drive rapid subscriber growth, which in turn is the driver of Enterprise Value in this market.
“We identify intersection as the core True Royalty TV audience, helped by the global success of The Crown and the life of the first American Royal baby – and underserved to date. With the vision of being the leading media authority on Royalty, accessible wherever viewers want it, it was adopted early on by Comcast in Feb ’19 as an add-on subscription channel. It is also available through Apple, Roku, and Amazon.”
True Royalty Television is now offering 8.99% in equity at a £19,502,874 pre-money valuation (£13.25 share price) through the funding round, which is set to close mid-June.
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