Less than a year after securing £490,408 through its previous Seedrs campaign, female empowerment brand Killing Kittens has returned to the equity crowdfunding platform to raise an additional £250,000 in funding.
As previously reported, Killing Kittens claims it has grown to become one of the worlds leading brands in the female adult industry. The company employs a female-first attitude in everything it does and it puts women in control and encourages integrity, respect, confidence, and body positivity for all. It further explained:
“Killing Kittens runs events all over the world by women for women. The digital platform has millions of monthly users and grows from strength to strength. The Kitten world covers brands such as Kurious Kittens, Torture Kittens and soon to be expanding into Clothing, Toys, Media and Clubs.”
Killing Kittens further explained that its social network app is home to more than 140,000 liberated members and growing daily, who use its platform to connect with like-minded people, improve their sex lives through education and engage with brands and content.
“Online – The KK app is free to use for the basic membership, but users must pay to upgrade to experience premium features, see no ads and get access to exclusive content. We’re currently developing a proprietary ad platform – the first of its kind in our market space (that we’re aware of) – that will allow us to monetise our relationships with brands and influencers by delivering ads to our free users and potentially 3rd party publishers.”
Funds from the current Seedrs campaign will be used for the following:
- 45% Growth Marketing: Killing Kittens intend on increasing brand awareness to grow our community. This involves a fully specced marketing activation campaign in the UK and U.S.
- 45% Product innovation: With Killing Kittens’ new technology already being built, we aim to increase online revenue and retention from new and existing subscribers.
- 5% Preparing for funding: Building a fundraising campaign for Series A growth round.
- 5% Operations: Maintain running costs of online and offline operations.
Since its launch, the campaign has raised more than £200,000. It is set to close at the beginning of July.
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