Overfunding: D2C Health Supplement Company Future You Cambridge Quickly Secures £550,000 Seedrs Campaign Target

Future You Cambridge, a UK-based D2C health supplements company, has successfully secured its initial £550,000 equity crowdfunding target on Seedrs. The funding round has attracted nearly 70 Seedrs investors. The company is now offering 6.35% in equity at a £8,108,776 pre-money valuation.

Founded in 2012, Future You Cambridge stated it is on a mission is to help people live longer, healthier lives by creating clinically proven, effective health supplements.

“We sell clinically proven health supplements which improve lives, direct to consumers. The health supplement sector has plenty of products, but little evidence of which products work, and which ones are right for you. This creates a confusing space for customers to navigate. Our supplements work, and our customers evidence this by buying on subscription time and time again and by telling us their transformational stories.”

Future You Cambridge also observed that Covid-19 has heightened consumers’ awareness of the fact that everyone needs to take responsibility for their own health.

“At FutureYou Cambridge, we are investing in expanding our product ranges to serve even more people, as well as providing better digital tools to help our customers find the products they need.”

Since launching its brand, FutureYou Cambridge, in 2016, the company noted it has sold to over 100,000 customers. In regards to what the Seedrs funds will be used for, Future You Cambridge stated:

“Funding is primarily allocated to scaling up direct advertising campaigns that already have great customer acquisition metrics, to further accelerate our business’ growth. We intend to expand our product range by more than 10 new products over the next twelve months, addressing two new customer segments, as well as expanding our offering across our existing segments. We believe that this will require an investment of £200,000 in additional inventory.”

Future You Cambridge then added it will also invest heavily in its website technology and have some exciting tools planned for customers to help them find the perfect supplements coming up in the next few months. The campaign is set to close at the end of July.