Blockgraph, a joint venture between Comcast, Charter Communications, and ViacomCBS, has selected Aleck Schleider as its first Chief Revenue Officer. Blockgraph is a data and insights platform designed to help media companies and advertisers securely and transparently collaborate to apply data across TV and premium video inventory. The blockchain-based service is a peer-to-peer platform that seeks to create greater audience resolution and data scale across the TV and premium video ecosystem
Schleider will be responsible for growing the diversity of clients and partners within Blockgraph platform. He will report directly to Blockgraph CEO Jason Manningham.
“Our long-term vision for the development of Blockgraph has always been to introduce data into the television and OTT marketplace in a safe, secure and sustainable way. As we continue to build our successful launch with our founding Members, we are excited to bring the industry a scaled collaboration platform built to serve all ecosystem participants, including connectivity providers, video distributors, publishers, agencies, brands, and data partners,” said Manningham, in a release. “We knew that the CRO position would be crucial in realizing a sustainable monetization strategy, and Aleck’s demonstrated success in both maximizing revenue performance and delivering new product solutions is why he was the perfect choice for this role.”
Blockgraph was first revealed in 2018.