Behalf, Inc., a financing and payment solutions for B2B sellers and buyers, has selected Rob Rosenblatt as CEO. Rosenblatt is a former Kabbage and Flywire executive has served as Behalf’s President for the past six months. Rosenblatt was previously the Head of Lending & GM of Lending Operations for Kabbage, which was recently acquired by American Express.
Behalf states that with Rosenblatt taking over as CEO, customer-facing functions will be housed in New York City, while analytical and R&D capabilities remain in the Company’s Ra’anana, Israel offices.
“Consumers have enjoyed a broad range of financing solutions offered by retailers and e-tailers for many years,” said Rosenblatt in a release. “Now is the time for every major business seller to make net terms and extended financing solutions available to their customers in order to facilitate commerce. Behalf is ideally suited to help accelerate the adoption of these solutions.”
Behalf was founded in 2012 by Benjy and Shai Feinberg who are expected to continue to support the company as advisors. Benjy Feinberg was previously Behalf’s CEO.