Mastercard Unveils Frictionless Retail Solutions to Enable Touchless Economy

Mastercard announced on Friday it has launched frictionless retail technology solutions in order to enable touchless economy. The financial giant reported it has partnered with Circle K, Delaware North, Dunkin’ Donuts, and White Castle to “reimagine” the consumer “shopping journey.”

“As merchants navigating the impacts of COVID-19 seek out enhanced technology for in-person engagement, Mastercard today announced a new suite of frictionless solutions for retailers to reimagine their physical shopping experience. Applicable and adaptable to any retail environment – from restaurants to pharmacies – Mastercard’s Shop Anywhere and AI Powered Drive Through solutions deliver low touch, high engagement experiences for retailers and the end consumer.”

Mastercard further explained it is deploying these new solutions with leading retailers and sport, entertainment, and hospitality partners, including Circle K, Delaware North, Dunkin’, and White Castle, at a time where consumers are increasingly looking for touch-free ways to transact and interact in the physical setting. Speaking about the launch,  Stephane Wyper, Senior Vice President of Retail Innovation at Mastercard, stated:

“We’re committed to supporting our retail partners as they look to meet the unforeseen challenges posed by this new normal and provide their customers with a more digitally enabled, touchless, and secure retail experience.”

Mastercard added it continues to invest in retail innovation solutions to provide value to its merchant partners, expand acceptance, and deliver secure and streamlined payments for cardholders.

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