Green, a UK-based digital energy buying and managing platform, is set to close its Seedrs funding round with nearly £300,000 secured from 630 investors. Founded in 2019, Green describes itself as an energy supplier that was set up with three main goals, which are the following:
- To utilize our bespoke technology to make managing energy simpler
- Offer outstanding customer support through many channels with extended phone line hours and 24/7 live chat
- Offering 100% green electricity
The startup also stated it aims to take the “best bits from the challenger banks” by offering a seamless tech experience, excellent customer support and fair, transparent pricing, and bring it to energy supply.
“We have built great relationships with comparison sites, auto-switching services and managing agents. Offering bespoke tariffs for each platform through to enabling API direct sales and bespoke systems built for them to utilise. This leads to a great package for both parties and we see a lot of sales driven through these channels.”
Green then noted it invests heavily on its tailored marketing campaigns to drive high converters to our site may that be via ads on Google/Bing/Social Media or our own organic strategy.
“We see on average 10% of all traffic will switch on a daily basis via our website with our extensive CRO research and our CPA reduction analysis.”
Funds from the Seedrs round will be used to expand the Green platform. The company is offering 3.12% in equity, at an £8.8 million pre-money valuation. The funding round will close later this week.
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