Overfunding: Wellness App Urban Quickly Surpasses £2 Million Funding Target Through Seedrs Campaign

Urban, a UK-based wellness mobile for “busy people,” has successfully secured its initial £2 million funding target through its equity crowdfunding campaign on Seedrs.

Founded in 2014 by Jack Tang and Giles Williams in response to a wellness industry they considered broken, Urban states it benefits practitioners and customers alike.

We’re on a mission to empower people through wellness. That’s because we believe that when you feel well, you’re empowered to go after everything else in your life. Our app makes it easy to book the treatments you need – massage, nails, skincare and osteopathy – in the comfort of your home.”

Urban noted that practitioners take home 72% of bookings. And customers are able to choose between trusted, pre-vetted practitioners, thanks to detailed profiles with personal bios, ratings, and reviews.

“Five years on, and Urban is the number one wellness app in Europe, operating in four cities. But we’re not done yet. We envision a world where it’s easy for anyone to fit what makes them feel well into their life. With this in mind, we’re adding new services and expanding to more cities.”

Urban also explained it has added a corporate arm to help users fit in wellness at work, which notably is part of its ultimate goal: to help its partner-practitioners and customers feel more confident, relaxed, energetic, and empowered.

Funds from the Seedrs round will be used to continue the development of the Urban platform as well as grow the company. Urban is now offering 5.15% in equity at a £42.8 million pre-money valuation. The initiative is set to close at the beginning of October.


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