Urban, a UK-based wellness mobile for “busy people,” has closed its equity crowdfunding campaign on Seedrs with nearly £5.9 million raised. The funding round, which attracted more than 900 investors, was launched last month and quickly secured its initial £2 million funding goal. As previously reported, Urban states it benefits practitioners and customers alike.
“We’re on a mission to empower people through wellness. That’s because we believe that when you feel well, you’re empowered to go after everything else in your life. Our app makes it easy to book the treatments you need – massage, nails, skincare and osteopathy – in the comfort of your home.”
Urban further explained that practitioners take home 72% of bookings. And customers are able to choose between trusted, pre-vetted practitioners, thanks to detailed profiles with personal bios, ratings, and reviews.
“Five years on, and Urban is the number one wellness app in Europe, operating in four cities. But we’re not done yet. We envision a world where it’s easy for anyone to fit what makes them feel well into their life. With this in mind, we’re adding new services and expanding to more cities.”
Funds from the Seedrs round will be used to continue the development of the Urban platform as well as grow the company. Speaking about the investment round’s success, Jack Tang, Urban’s CEO, reportedly added:
“The success of this campaign is hugely gratifying, and it says something powerful about wellness post-Covid. We’re energised and ready to start making good on the promises we’ve made to investors, which includes longstanding Urban customers and professionals alike. This crowdfund is likely to be our last for a very long time.”
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