@Pizza, a UK-based pizza brand, is set to close its equity crowdfunding campaign on Crowdcube with nearly £1.2 million raised from more than 1300 Crowdcube investors. The funding round was launched last month and quickly secured its initial £820,000 funding target.
As previously reported, @Pizza is now aiming is to give consumers the best pizza they have ever had, every time.
“Consumers crave new experiences. Yet the UK pizza and Italian restaurant market, which is worth £5.2bn, lacks differentiation, quality, consistency and value, which will impact restaurant viability in the ‘new-norm’. @pizza’s modern, fast, counter operation can create hand-crafted pizzas cooked in 90 seconds, placing the brand for growth in a socially distanced world. Having achieved successful growth and critical acclaim (@pizza is currently ranked #1 restaurant in Birmingham and #1 pizza restaurant in Edinburgh for over two years) with its existing fast-casual restaurants, @pizza now sees opportunities to grow.”
@Pizza also revealed that it is planning to use ‘semi-permanent’ restaurant units situated in high traffic density suburban carparks to drive growth.
“With an ability to cook 10 high-quality pizzas a minute, these restaurants will offer contactless takeaway, home delivery and incorporate the UK’s first pizza drive-thrus. This allows flexibility of site selection and the ability to relocate without significant abortive costs.”
Funds from the Crowducbe campaign will be used to continue the growth and development of the @Pizza brand. The funding round is set to close this Monday (October 26th).
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