The Cauldron, a UK-based technology-led entertainment studio, has successfully secured its initial £325,000 funding target through its equity crowdfunding campaign on Seedrs. The funding round was launched in September and has already attracted more than 250 Seedrs investors.
As previously reported, The Cauldron originally began as a Kickstarter project to open what it claims to be the world’s first wizard pub in London, is on a mission to “bring fantasy to life with science, technology, and design, and to create a community of people who believe that magic is possible—it’s just a matter of perspective.” The company notes it calls this mission “The Magic of Things.”
“Much of the technology that powers our immersive experiences does not yet exist, and so we created our own ‘magicineering’ studio to bring these ideas to life through engineering.This studio, aptly named ‘The Magic of Things,’ is where our team of engineers, prop makers, designers, and experts in food and beverage come together, invent, and produce what you experience within our venues and through our retail products.”
The Cauldron further noted that its beachhead product is a wizard-themed immersive cocktail-making class that combines working magic wands with molecular mixology in a pre-booked class.
“The concept has evolved into a full-service restaurant, pub, and experience space that is ushering in the evolution of hospitality—interactive food & drink.We are debuting our new Superheroes Bar in 2020, where we bring the stuff of classic comic books to life through a technology-led immersive drinks experience.”
Funds from the Seedrs round will be used to continue the development of The Cauldron’s locations. The company is now offering 1.96% in equity at a £25 million pre-money valuation. The campaign is now set to close at the end of November.
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