Charm, a UK-based peer-to-peer impact investment platform, successfully secured a total of £273,520 from 547 investors through its equity crowdfunding campaign on Crowdcube. The funding round originally sought to raise £100,000 while offering 9.69% in equity at a £2,550,000 pre-money valuation.
Launched in 2018, Charm claims it is bridging the financing gap for clean energy entrepreneurs in emerging markets. The company further explained:
“We create a marketplace for investors and donors to invest directly in projects. Investors receive a competitive return on investment and transparency around the impact of their investment or donation.”
Charm further revealed that to date, it has “empowered” 1,883 people and 59 businesses with renewable electricity, with five live projects across two continents. While speaking about the investment round, CEO and founder Gavriel Landau stated:
“Being part of the Charm community enables individuals to come together to make money and do good at the same time, in a transparent and traceable manner. We are just at the start of this incredible journey and the funds we have raised now, along with our 550+ investors puts us in a great position to accelerate our growth and make a real impact.”
Funds from the Crowdcube round will be used to expand the Charm team, develop its platform, and raise its brand awareness as well as become an FCA certified entity.
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