Skinny Tonic, a UK-based beverage brand, has returned to equity crowdfunding platform Seedrs and already secured its initial £1 million funding target. The latest funding round comes less than a year after Skinny Tonic raised more than £1.3 million.
As previously reported, Skinny Tonic claims to be the first Zero Calorie, Zero Sugar, Nothing Artificial, All Natural Tonic Water in the UK. The company further explained:
“Originally inspired by a diagnosis of type one diabetes at the age of 23, Ian [Minton] has created a tonic water that allows him to enjoy a G&T without the fear of his blood sugars spiking. Having tested the product on family and friends in the early days, it was the introduction of the natural sweetener stevia, that allowed Ian to create the first 100% natural, zero calorie tonic water. Since the start of Ian’s dream in 2014, Skinny Tonic is now listed nationwide with a major retailer and outselling some of the big boys like Schweppes 1783.”
Skinny Tonic is has also listed nationwide with Asda and was nominated for the 2019 innovation awards. The company is currently outselling 150ml Schweppes 1783 per store per week across major supermarkets. It also has a listing with Amazon, 31 Dover, Muscle Food, and Costco as well as has an agreement to launch.
“We are on a mission to make the world a healthier place by pioneering a new way of drinking.”
Funds from the latest campaign will be used to continue the development of the Skinny Tonic brand. The company is now offering 8.19% in equity at a £12 million pre-money valuation.
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