Real Estate Software Provider Propertybase Announces Acquisition of Mortgage Business Unify


Propertybase, a U.S.-based real estate software provider, announced on Tuesday it has acquired Cross Media, LLC, producer of Unify, a full suite mortgage-specific business growth platform. According to Propertybase, Unify offers a “turnkey platform with the richest” set of tools to identify and concert more leads and retain clients.

The features consist of robust customer relationship management (CRM), real-time Loan Origination System (LOS) integrations, intelligent mortgage inquiry alerts actively mining potential borrower data, marketing automation, a mobile app and much more.”

Speaking about the acquisition, Vance Loiselle, CEO of Propertybase, stated:

“After an extensive evaluation process to identify an authoritative market leader, we’re thrilled to welcome the Unify team into our Propertybase family. Unify’s differentiated product offering and commitment to exceptional service accelerates our plans to streamline how real estate and mortgage professionals can effectively use innovative digital solutions to drive revenue.”

Propertybase went on to add that as part of the acquisition, the Unify product will continue to operate as an independent entity while continuing to be enhanced under the Propertybase family of brands.

Founded in 2010, Propertybase describes itself as the leading global cloud platform for real estate brokerages and teams looking to showcase their brand and drive more business through extraordinary digital experiences, collaboration, and automation. The Propertybase platform includes IDX and MLS-integrated luxury websites, the leading real estate CRM built on Salesforce, lead generation and intelligent transaction management and back-office tools.

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