Overfunding: Insurance Intelligence Startup Percayso Quickly Secures £400,000 Funding Target Through Seedrs Campaign


Percayso, a UK-based insurance intelligence provider, has successfully secured its minimum £400,000 funding target through its crowdfunding campaign on Seedrs. The funding round has so far attracted nearly 150 Seedrs investors. Founded in 2018, Percayso states its insurance intelligence goes beyond traditional data enrichment by providing unique solutions at all stages of the insurance lifecycle. The company claims it delivers “unrivaled uplift” for both insurers and brokers, creating a powerful competitive advantage.

“Percayso provides insurers with access to a wide range of data sources, allowing them to form a more comprehensive view of their customers. Percayso’s technology aggregates the data from different partners, allowing intelligence to be accessed with a simple API call at significant volume.”

Percayso also noted its services seek to disrupt the existing monopoly supplier to fulfill a clear market need for a new solution that insurers are looking for. The company has already signed four clients and has a “strong pipeline” of more than 25 opportunities. It also aims to convert at least 50% of these.

“Our fees are currently a blend of our own services and reseller agreements with some data partners. As we develop more new in-house products these will aim to increase our gross margins further and subsequently our EBITDA.”

Funds from the Seedrs round will be used to continue the growth and development of the Percayso products. The company is now offering 1.97% in equity with an £20 million valuation through the funding round, which is set to close mid-March.

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