India-based banking group ICICI Bank recently announced as many as one million customers of other banks have started using its banking app, iMobile Pay. ICICI reported to start using iMobile Pay, customers of any bank may link their bank account with the app, generate a UPI ID, and start paying to any UPI ID or merchants, pay bills, do online recharges, and transfer money to any bank account, payment app, and digital wallet.
Here are the key features of ‘iMobile Pay’:
- Open for all: The unique and very important feature of ‘iMobile Pay’ is that it enables customers of all banks to download this app and experience the “quick” transactions backed by best-in-class safety and security.
- Payments app: It acts like a payments app and allows customers to scan a QR code of any payments app and send money to any UPI ID, bank account, or self.
- Pay to contact: A feature of ‘iMobile Pay’ that enables users to send or receive money to/from their phone contacts. This has made paying someone as simple as calling someone.
- Offers banking services: Along with the payment services, ‘iMobile Pay’ also allows customers to open an ICICI Bank savings account digitally and instantly, apply for a credit card at zero joining fee and get instant approval for home/personal/car loans.
Speaking about the achievement, Bijith Bhaskar, Head of Digital Channels and Partnership at ICICI Bank, stated:
“ICICI Bank has always been at the forefront of introducing pioneering innovations. These innovations have played a key role in transforming the way digital India banks. In line with this rich tradition, we introduced the country’s first banking app, ‘iMobile’, in 2008. Three months ago, we transformed the app, which was called ‘iMobile’ into ‘iMobile Pay’. The objective of this endeavor was to offer customers of any bank the benefits of seamless payments and digital banking services through our app. We made it possible by leveraging NPCI’s interoperable infrastructure.”
ICICI Bank then added that ‘iMobile Pay’ has evinced interest among bank account holders across the country. While it has recorded good traction from large metros like Mumbai, Delhi, Bengaluru and Chennai, other large cities like Pune, Hyderabad, Ahmedabad, Jaipur, Lucknow, Patna, Indore, Ludhiana, Bhubaneswar, Guwahati, Agra, Kochi and Chandigarh have also contributed significantly to the growth of the number of users.
