Sugi, a UK-based green investment mobile app, has successfully secured its initial £350,000 funding target through its equity crowdfunding campaign on Crowdcube. The campaign, which recently made its debut, has already attracted more than 170 Crowdcube investors.
Sugi describes itself as a new way for everyday investors to engage with green investing. The platform does not sell investments. Instead, it connects to users existing investment platform, whether they have an ISA, SIPP, or trading account, so they may do the following:
- Discover the environmental impact of portfolios
- Learn how individual investments affect the planet
- Compare impact with similar investments
- Take action to improve impact
The company also revealed:
“There are over 3 million DIY investors in the UK, with over £210 billion of investments. 76% of us want our investments to have a positive impact. But sustainable investing is too complicated and the information we want often isn’t available. Sugi changes that.”
In regards to what it plans to use the Crowdcube funds for, Sugi added:
“Our last funding round was oversubscribed, and we’re crowdfunding now so more people can join our investor community. With your money, Sugi will fund product innovation, expand the team and implement our growth strategy – leveraging our position as first to market.”
Sugi is now offering 3.62% in equity at a £9.5 million through the investment round, which is set to close at the end of March.
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