U.S. Digital Lending Platform Roostify Appoints Bill Elderton As New Chief Technology Officer

Roostify, a U.S.-based digital lending platform, announced on Monday it has appointed Bill Elderton as its new Chief Technology Officer. Roostify reported that Elderton will oversee the design, development, and execution of the company’s innovative technology roadmap.

According to Roostify, Elderton previously was Senior Vice President of Development and Engineering at Q2, a digital solutions provider for financial services. He notably brings “deep fintech experience “ and joins the company as it continues to scale its digital infrastructure.

Speaking about Elderton’s appointment, Roostify’s CEO Rajesh Bhat, stated:

“We are thrilled to add Bill to our team.  With his fintech background and deep experience in scaling software as digital capabilities for banks, we expect Bill to enable our customers to continue to innovate at scale with us. We are excited to bring Bill aboard to lead our technology teams through our next phase of growth.”

As previously reported, Roostify describes itself as a web and mobile service that claims to simplify and accelerate the home-buying experience by providing step-by-step guidance in the home and loan closing process. This allows agents, loan officers, and homebuyers to share and track critical information “seamlessly.”

“By accelerating and demystifying the home loan and closing process, and increasing the accountability of everyone involved in the process, Roostify helps agents and lenders increase deal flow and reduce risk while creating a better, faster, less stressful experience for people who are buying homes.”

Roostify also secured $32 million through its Series C funding round, which was led by Ten Coves Capital with participation from Cota Capital, Mouro Capital, Colchis Capital, Point72 Ventures, and JPMorgan Chase. The company also revealed that in 2020, it scaled to manage a 250 percent increase in overall platform volume. The company supports more than 200 lending institutions and handles roughly $50B in loan volume monthly. 



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Reg A - Form 1-A Filings Beta

Beta. Initial Form 1-A only. Target raise is the stated Amount to be Raised, totaled. Compared with the same dates one year earlier.

YTD: Jan 1, 2026 - Oct 28, 2026 vs Jan 1, 2025 - Oct 28, 2025

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Number of Filings132Prior 127 +3.9%
Target Raise, Total$3.44BPrior $3.54B -2.9%
This YTDYear priorChange
Filings 132 127 +3.9%
Target raise $3.44B $3.54B -2.9%

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