Fintech Wealthfront Appoints Entrepreneur Jaleh Bisharat to its Board of Directors

California-based Fintech company Wealthfront revealed on Wednesday (May 12, 2021) that marketing executive and entrepreneur Jaleh Bisharat has joined the firm’s Board of Directors.

According to a release shared with CI, Bisharat has over 30 years of experience working as a marketing executive at major consumer brands such as Amazon, Eventbrite, OpenTable and Upwork. Bisharat is the Co-founder and CEO of NakedPoppy, a clean beauty firm, and she also serves on the boards of Novi and Skillshare.

Bisharat joins an experienced board to help Wealthfront expand its operations – which mainly focus on assisting “responsible” investors. She “believes strongly in Wealthfront’s technology-driven approach and is excited about supporting the company in their continued growth,” the announcement noted.

Bisharat stated:

“I couldn’t be more thrilled to join Wealthfront’s Board of Directors to give more people the peace of mind that comes from knowing their finances are in good hands. Wealthfront has an exciting opportunity to not just be the best in their category but to become a brand people can’t live without.”

Bisharat has been a “transformative force” for consumer brands during her professional career. Notably, she oversaw the rebranding of Amazon that “led to the iconic Amazon smile logo, helped OpenTable leapfrog over the competition by prioritizing core markets, and was a key player in Upwork’s revolution of the freelancing industry,” the release added.

Wealthfront CEO and co-founder Andy Rachleff remarked:

“I’ve been fortunate to see Jaleh’s tremendous impact many times throughout my career, so having her expertise on our board is truly exciting. Her experience advising and growing innovative consumer companies that have transformed their industries will be a huge value add to our business.”

Bisharat joins Wealthfront at a time when the Fintech firm recently announced a key update to its investment products – which lets customers create a portfolio from scratch. Additionally, Wealthfront introduced the final set of features that “make up their Self-Driving Money™ vision.”

Unlike other Fintech apps, Wealthfront claims it is “helping clients invest responsibly, and Bisharat’s experience will be instrumental in bringing this different approach to a wider audience,” the announcement noted.

As previously reported, Wealthfront integrates banking and investing to “make it delightfully easy to grow your wealth.”

They offer “all of the financial services you need like interest checking that offers an ATM/debit card as well as low-cost investment management, one-click loans and free financial planning tools.”

Wealthfront has also “delivered on its Self-Driving Money™ vision to automate your savings plan so you don’t need to worry about monitoring accounts and moving money around.” The Fintech firm was “named best account for cash management by NerdWallet and best robo-advisor by both NerdWallet (2019) and Investopedia (2020).” .

Wealthfront has teamed up with Green Dot Bank, Member FDIC, in order to bring checking features to its clients. Checking features for the Cash Account are “subject to identity verification by Green Dot Bank,” the release noted.

Debit Card is “optional and must be requested.” Wealthfront Cash Account Visa® Debit Card is “issued by Green Dot Bank, Member FDIC, pursuant to a license from Visa U.S.A. Inc.”

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