Square Announces New Integration With Google



Payment company Square Inc (NYSE:SQ) announced on Thursday its new integration with Google Merchant Center. According to Square, the integration makes it easier for Square sellers to reach new customers through direct product listings on Google.

“Square for Retail merchants can now have products from their businesses populate right alongside items from other ecommerce stores of all sizes, helping smaller sellers to increase reach and revenue by uncovering new customers buying online.”

Square also revelaed that the integration with Google Merchant Center allows Square for Retail sellers to quickly and easily add their item catalog to Google’s surfaces, including Search, the Shopping tab, Images, Maps and YouTube. Buyers can then click on the listings and buy the item directly from the seller’s online store. Alyssa Henry, Executive Vice President of Square, further explained

“Our goal is to help sellers reach new customers. Online sales have been a significant revenue driver for sellers of all types and sizes over the past year. We’re looking forward to partnering with Google to unlock even more opportunities for retailers as they look toward the future and begin to rebuild.”

Bill Ready, President of Commerce, Payments, and NBU at Google, then added:

“Google has a natural synergy with platforms like Square as we both work toward supporting a more open commerce ecosystem and empowering retailers of all sizes. Our new integration will help Square for Retail merchants to become discoverable to more people across Google for free, and ultimately give consumers more choice in their shopping journeys.”


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