Worldline (Euronext: WLN), the European provider of payments and transactional services, has reportedly become a WhatsApp Business Solution Provider for the distribution and provision of WhatsApp Business API, enabling firms to connect with clients in a secure and reliable manner.
Today, clients like to connect with firms in the same way that they chat with their friends or family members, which is through channels they use “regularly in their daily lives,” according to an announcement from Worldline.
That’s why it is “essential to be present in all the channels where customers expect to find them,” the Worldline team noted while adding that WhatsApp Business API “opens the door to better communication. leading to better customer engagement, greater trust, and lasting long-term relationships.”
Statista data reveals that WhatsApp claims over 2 billion users globally, which makes it the most widely-used messaging app.
As stated in the update:
“WhatsApp Business API offers the possibility to complement or extend existing available channels to provide a seamless customer experience, providing advanced features that allows businesses to manage a high volume of messages as well as to automate and integrate processes to offer a more completed, personalized and valuable experience to customers.”
The announcement further noted:
“WhatsApp Business API can be used not only to offer support and assistance to customers but also as a channel to carry out day-to-day operations or processes such initiating invoice payments, purchases or orders, contracting new services or even as way to keep clients informed about travel updates and payment confirmations, appointment reminders, shipping alerts and more.”
Worldline incorporates WhatsApp Business API into its WL Mobile messaging solutions to “facilitate valuable conversations between enterprises and consumers through a channel commonly used by consumers in their daily lives,” the update noted.
Enterprises are able to manage their conversations with the customer via a dashboard that includes “a shared inbox for easy chat and customer management and a statistics module to track and report all the key metrics.”
The announcement also mentioned that Worldline’s solutions include “the possibility to automate the conversational flow through the implementation of bots to save time and resources and offer a satisfactory experience by providing instant messages to the customers 24/7 as well as the possibility of integrating with existing businesses systems or applications such as CRMs, ERPs, ticketing tools, and more.”
As stated in the update, Worldline combines its solutions including secure payments (pay by link solution) or electronical verification and digital signature Worldline’s products with WhatsApp “to provide an end-to-end best user experience and customer journey.”
Additionally, Worldline offers a full-stack solution “without compromising company’s security policies.” WhatsApp messages are encrypted and protected through HTTPS from the application to Worldline servers. An authentication by SSL certificate, “unique for each client verifies and identifies that the requests are made from an authorized server,” the announcement explained.
Santi Ristol, Director of the Mobile Competence Center and member of the Worldline Scientific Community, remarked:
“Since Facebook launched WhatsApp Business API in 2018, there are already many companies that have expanded their social presence, incorporating WhatsApp Business API services into their omnichannel strategy. As the way businesses and customers interactions are evolving to conversational messages, Worldline is committed to staying ahead of the game in order to provide enhanced customer experience to our solutions and to our clients.”