Engagement banking tech provider Backbase recently revealed that it has entered into a “long-term” collaboration with Raiffeisen Switzerland.
It involves Backbase supporting Switzerland’s third-largest banking group in the “development of their customer interface.” Backbase and Raiffeisen “signed the contract to formalize their collaboration on September 20th, 2021.”
As mentioned in a release, fast-paced tech developments and changing customer requirements require investments in new solutions. As part of its 2025 strategy, Raiffeisen aims to “consistently evolve from a product provider to a solution provider, which is the reason for its work with Backbase.” The announcement further noted that the objective is to “develop the digital interface between the bank and its customers while moving further towards an engagement banking model.”
The update confirmed that Raiffeisen will base its retail and SMB digital offerings on the Backbase Engagement Banking Platform. Together with Backbase, Raiffeisen is offering an engaging customer experience (CX) that will “regroup all of Raiffeisen’s digital services into one single platform.” This strategic move allows Raiffeisen to “deliver seamless experiences to customers, including digital engagement channels and the services provided in local branches,” the announcement noted.
David Schlösser, Transformation Stream Lead in Client Experience at Raiffeisen, stated:
“With its Engagement Banking Platform, Backbase provides a complete solution that is both personalizable and intuitive, delivering a seamless customer experience across all digital channels. We are convinced that the collaboration with Backbase will help us focus on what’s most important – the needs of our customers.”
Frank Uittenbogaard, Regional Vice President, Backbase Europe, remarked:
“We’re very happy that Raiffeisen has placed their trust in us. The Backbase Engagement Banking platform enables our customers to take large steps towards Engagement Banking while providing flexible scalability.”
Nick Platjouw, Account Executive at Backbase, added:
“We provide Raiffeisen with the best foundation for developing its customer-engagement channels in order to achieve an integrated experience, along with our best-in-class solution, Backbase will also be providing implementation support based on its many years of experience.”
