nOFTEN, an NFT marketplace for celebrities and artists, is teaming up with Fashion TV (FTV), an international fashion and lifestyle channel, to promote fashion-focused NFTs.
“NFTs are a gold rush for artists and celebrities, churning out mind-boggling pay-outs for early adopters if used right,” FTV president Michel Adam Lisowski said. “Keeping this in mind, we are excited about our association with nOFTEN, where we can empower established and budding talent to better grow. With the advent of NFT, we aim to provide artists with an alternate digital platform with blockchain and cryptocurrency.
“Our huge diversity of premium content from the fashion industry includes successful fashion shows featuring top designers, models, fashion photographers, fashion destinations and more, offering digital natives a kickstart to the journey on nOFTEN.”
The partnership aims to provide creators with adaptive and platform to buy, sell, trade, and bid for NFTs. It also provides them with an alternative route to monetize and safeguard their output.
“We are relentlessly working to engage and inspire global audience get empowered with the NFTs marketplace,” nOFTEN’s Constantin Clemens Aurin said. “nOFTEN offers real-time trading on digital assets, and with FTV backing our talent and content pool, we are sure to have a headstart on realizing our goals sooner.”
Built on the EtherLite blockchain network, nOFTEN NFTs offer complete traceability of ownership to unique digital assets. Those tokens, which are non-replicable portions of content embedded into smart contracts, can be accessed through the website to gain exclusive viewership of art.
With the growing popularity of NFTs in the artists’ space and among cryptocurrency enthusiasts and backers, artists, musicians, and other creators are witnessing the massive potential in the latest method to buy and sell digital art. nOFTEN said it plans to leverage the increasing demand and sign up many more sports celebrities and leading fashion names and artists worldwide.