BNP Paribas, SIA, Unite to Introduce Co-Branded Cards in Europe

BNP Paribas Paris FranceBNP Paribas has partnered with SIA, a European payment tech company, to support the launch of co-branded cards with major commercial partners in France and other European countries.

SIA’s technology infrastructure will process digital and physical co-branded cards issued by BNP Paribas. The SIA platform supports the management of payments cards of multiple leading commercial partners and includes advanced services for the management and prevention of fraud and chargebacks, as well as solutions to speed up the authentication process for online payments while ensuring safe e-commerce purchases.

BNP Paribas also leverages on SIA’s digital onboarding and open banking platforms to enrol new customers using mobile apps and access information pertaining to different bank accounts, in line with the opportunities deriving from the introduction of PSD2.

Through SIA platforms, BNP Paribas enables its commercial partners to improve their loyalty programs with an enriched customer experience. Accor, a hospitality company, is the first corporate to benefit from the agreement to launch a new payment card in France, with a progressive roll-out in Europe. The card, available in several versions, will offer members the opportunity to collect loyalty points when making everyday purchases and to receive additional benefits tailored to their interests.

“The payment card market is undergoing a huge transformation, particularly in Europe, both functionally and technologically,” BNP Paribas global head of cards and innovative payments Carlo Bovero said. “Today, it is one of the major drivers enriching the customer experience and introducing higher added value services and offers.

“As a European banking group, we continuously innovate in terms of payment solutions to support customers with their new habits and aspirations. This partnership with SIA will enable us to roll out co-branded cards in France and in Europe, offering loyalty programs in various ecosystems.”

“We are proud to have strengthened our long lasting relationship with BNP Paribas Group, supporting their co-branded card business evolution across Europe. Our digital payment platforms streamline the on-boarding process of BNPP end users, with respect to PSD2 security requirements, and enable the enriching of the customer experience by introducing higher added value services and offers,” SIA sales and marketing director Eugenio Tornaghi said. “This partnership represents a further step forward in SIA’s positioning as a trusted technology partner for the main European banking groups in the fields of e-money and cross- border payment services.”

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