Amber Group’s WhaleFin Seeks to Simplify Crypto Investments

Digital assets provider Amber Group today launched WhaleFin, which it described as an “all in one”  digital asset platform positioned to empower mainstream investors to build wealth in the digital era. WhaleFin combines features of the Amber Pro, launched in 2019, with the user interface and features of the Amber App, which debuted in 2020.

“The concept of wealth has changed radically over the last few years and there is an urgent need for investors to rethink the way they build wealth in a future that is increasingly digital and decentralized”, said Michael Wu, co-founder and CEO of Amber Group. “WhaleFin represents the gateway into the new world of finance, one that will be underpinned by the growth of the metaverse and the rising prominence of digital assets. At Amber Group, we are incredibly excited to help shape this decentralized future, as we onboard investors at all levels into the world of crypto finance.”

With WhaleFin, all users can now access institutional-grade digital asset trading tools on both their web browser and mobile app. The platform comes in two versions to cover the full spectrum of investing needs; the “pro” version lends comprehensive trading features for diversified investing activities, while “lite” enables crypto beginners to buy, earn and swap digital assets simply and securely.

WhaleFin users are afforded a high degree of customization that includes investment currency, linked price and maturity dates. The platform also supports customized algorithmic executions with automated ICEBERG, TWAP and VWAP orders. Automated transaction cost analysis reports are also generated for users. Additional platform features include a daily interest payout and early funds redemption. Users can trade more than 100 digital assets and can use digital assets as collateral. The system leverages multi-party computation technology, in partnership with security infrastructure providers.

“The launch of WhaleFin is a landmark moment for us,” Wu said. “At Amber Group, we want to continue developing the digital assets ecosystem by empowering everyone with institutional-grade tools and new touchpoints for people to easily access their digital assets. As the ecosystem matures and becomes increasingly sophisticated, it is important that we help facilitate a connected and inclusive global market and uphold the democratic spirit of DeFi. Not only does this critically drive innovation for the advancement of our global economy, it is also the spirit of opportunity and the seed to create a better world for everyone.”

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