Investment app Plum has reportedly added a widget feature for its iOS clients in order to make it more convenient to keep track of their finances.
Plum customers may now review how much they are saving into customizable pots via their iOS home screen without being required to open their apps.
Plum assists clients with putting away funds into a savings ‘pocket’, which they are able to personalize with a certain goal they aim to save up for, and the feature simplifies the way that users may keep track of their progress.
Plum is one of the first financial apps to provide a widget feature in the United Kingdom and there are plans to further extend this functionality to include various other features and future investment products.
This announcement has come as Plum is investing in its proposition following its Series – A round, securing $24 million in capital, with a new US stock investing product set to go live soon.
Plum reported around 130,000 downloads in January 2022, a record for the business, and expects to reach 2 million registered clients by the end of this year.
Victor Trokoudes, CEO & co-founder of Plum added:
“We are constantly looking for ways to respond to user feedback and enhance our functionality, to ensure we are offering users the best possible service and making managing their money as simple and accessible as possible. This new feature adds an additional layer of customization, further enhancing our offer and aim to help customers keep on track with their finances.”
Plum, a European money management app, appointed Phu Ly (in February 2022) to serve as Product VP, as the business gets ready for a year of steady growth following a recent $24 million Series A round.
Ly has been responsible for leading product teams at high growth, digital-first consumer brands like Monzo and Deliveroo and will be focused on managing Plum’s fast-growing product offering.
The firm’s management has noted that the proceeds from their investment round should help accelerate their expansion into Europe and support product launches this year.
