Fintech Adyen Expands Beyond Payments, Introduces Embedded Financial Products

Adyen (AMS: ADYEN), the international financial tech platform of choice for major businesses, has announced its expansion beyond payments in order to build embedded financial products.

As noted in the update from Adyen, these products will “enable platforms and marketplaces to create tailored financial experiences for their users such as small business owners or individual sellers.”

As mentioned in a blog post, the suite of products will “allow platforms to unlock new revenue streams and increase user loyalty.”

Thom Ruiter, VP of Banking and Financial Products at Adyen, stated:

“By building our banking infrastructure, as a part of the single platform, from the ground up, we remove the limitations of legacy financial systems, enabling Adyen to deliver the power of a bank combined with the adaptability of a Fintech. This unique approach means we can offer our platform customers unparalleled flexibility to meet the evolving needs of their user base without the barriers of regulatory complexity, lengthy product development, or sponsor bank restrictions.”

Pieter van der Does, CEO and co-founder at Adyen, remarked:

“We see this step in building out our financial technology platform as a natural evolution of our business. We’re building these products to help businesses achieve their ambitions faster. For platform businesses this means we empower them to become a one-stop shop for all their users’ needs. We’re uniquely positioned to help them here, combining our technology with our licensing framework.”

Starting with Adyen for Platforms, the firm “enabled platforms to embed payments into their offering and deliver a unified commerce experience across sales channels and geographies.”

Over time, working with platforms “surfaced the need for more control over the payout experience.”

As noted in the update, Adyen then launched Issuing “to improve this experience by enabling platforms to offer their users virtual and physical cards for business transactions and to directly receive funds faster.”

Going forward, Issuing will be included “in a full suite of embedded financial products, as platforms have highlighted the need to reduce other financial complexities for their users too.”

Among the products that will be built out are multi-currency accounts, “allowing users to receive payments, initiate pay outs, and safely store money all in one place.”

These accounts will also “enable platforms to facilitate the extension of financing to their users within the platform interface.”

Due to Adyen’s data-driven risk-scoring capabilities, these financing offers “are pre-qualified and require no additional checks on the user end.” This will enable platforms “to solidify their relationships with their users, while also providing a traditionally underbanked segment, namely small business owners, with the funds needed to build their businesses.”

Adyen’s complete suite of embedded financial products paired with payments allows platforms “to centralize their users’ finance needs in a single ecosystem.”

As covered, Adyen claims to be the financial technology platform of choice “for leading companies.”

By providing end-to-end payments capabilities, data-driven insights, and financial products in a single global solution, Adyen “helps businesses achieve their ambitions faster.”

With offices around the world, Adyen “works with the likes of Facebook, Uber, H&M, eBay, and Microsoft.”

Adyen continuously “improves and expands its product offering as part of its ordinary course of business.” New products and features “are announced via press releases and product updates on the company’s website.”

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