Truelytics, Blackrock to Bring “Unique” Data and Analytics to Financial Advisors

Truelytics recently teamed up with BlackRock (NYSE:BLK) to offer advisors “access to data, analytics, and insights to manage and grow their practices.”

Financial advisors need access to the most “accurate, timely, and insightful tools for helping manage their practice and improve their valuation.”

To that end, Truelytics and BlackRock are partnering “to provide a comprehensive business intelligence and analytics platform.”

Truelytics was developed in response “to the significant challenges financial advisors face when attempting to accurately measure their success, plan for succession, and improve their bottom line.”

Jeremi Karnell, CEO at Truelytics, stated:

“Unfortunately, in our industry, many financial advisors don’t think of themselves as business owners and therefore don’t focus on growing their practice’s productivity, efficiency, or plan for increasing their valuation for a future merger, acquisition, or aggregation. “Today we remove all barriers to understanding the current value of their business and discovering opportunities to grow strategically.”

Advisors who use Truelytics “identify, on average, $288,987.57 in Unrealized Value.”

Truelytics defines Unrealized Value “as potential increases to an independent financial advisory firm’s Discounted Cash Flow (DCF) valuation as detailed in Truelytics Business, Client, and Revenue Scorecards that make up over 50 key performance indicators.”

Two key apps that BlackRock plans to roll out via the Truelytics platform include:


Truelytics’ growing database of 30,000+ independent financial advisory firm books of business (i.e., details around the firm’s ownership, staff, clients, processes, revenue, and expenses), “generates over 50 KPIs related to a firm’s business, client, and revenue stability.”

Truelytics TruePerformance Indices and KPIs “make up the industry’s first-ever business health record to be leveraged for practice management and during key transitional moments.”

Key features include:

Truelytics eValuation™

  • Four different valuation methodologies and multiple scenarios
  • Transparency of valuation drivers and the magnitude of the valuation lift that operation changes would yield
  • Business Intelligence Scorecards with over 50 KPI’s
  • Key business, efficiency, and valuation metrics to actively manage and improve business productivity
  • Pro-Forma Financial Reports
  • Five-year forecasts to support budget and cash flow decisions, as well as investment evaluations
  • Benchmarking against peers and the industry
  • Comparisons of key metrics vs. firms with similar asset levels, as well as the entire industry
  • Enable advisors to identify and act on the financial, client, and practice management attributes that contribute most to success


TrueMatch supports advisors “planning succession or growth through M&A to find potential opportunities.”

Key features include:

  • Algorithmic matching to assist with M&A and planned succession
  • Data rooms
  • Proprietary Deal Analyzer

As mentioned in the update, BlackRock is continuously expanding their advisor practice management support tools “to help advisors grow and succeed.”

By providing Truelytics to targeted RIAs and IARs on a complimentary basis, they’re able “to actively help advisors better understand, measure, value, and grow their businesses.”

Elizabeth Koehler, Managing Director, Head of BlackRock’s US Wealth Advisory Advisor Insights, stated:

“Our Market Leaders will be able to better help advisors identify the best practices that, if adopted, will contribute the most to each advisor’s long-term value. In addition, we can help advisors better manage the succession planning and M&A process.”

Truelytics is “a B-to-B Enterprise SaaS startup located in Austin, TX.”

Their Advisor Transition Management Platform is reportedly “the first end-to-end data-driven system to help wealth management, insurance, and tax enterprises attract, retain, and support advisory businesses while also reducing time and costs related to transitions.”

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