Capital provider Bloom Group S.A. has secured £300 million in capital via a round led by Credo Capital Partners and funds managed by Fortress Investment Group LLC (Fortress), making the company “the highest-funded revenue-based lending business in Europe.”
It will drive the company’s ambition “to become Europe’s leading provider of capital to digital entrepreneurs.”
Led by the ex-head of Morgan Stanley’s Fintech Enterprise and experienced Fintech CEO, James Hickson, Bloom “specializes in providing capital to growth businesses, that operate predominantly online.”
The company is “the next generation of revenue-based lender, differentiating itself from the wave of similar models that have emerged over the last 18 months through its pricing model and range of product features that enable brands to only pay for what they use, thus addressing gaps in the first wave of funders products.”
Bloom CEO James Hickson stated:
“We are not another revenue-based lender. We estimate that eCommerce merchants have incurred £125-£200 million in excess fees based on the current pricing status quo. That’s money that could have been used for more stock, increased ad spend, or customer incentives. We saw an opportunity to innovate rather than simply join the herd. So we did,”
The Bloom product is based on a flexible pricing and deployment model that “combines the best features of a revolving credit product, charging customers for only what they use with the predictability and transparency of cost that comes with fixed fee revenue-based lending.”
Secondly, Bloom doesn’t put firms in boxes, “it underwrites the business based on a holistic analysis of the value being created.”
The capital from Bloom is “not designed for stock, marketing or any other specific purpose asBloom believes business owners who have growing companies “should be free to use capital in the best way that suits them – No one knows their business better than the founders themselves.”
The investment round has been “led by Credo Capital Partners, and Fortress.”
Christopher Dailey, Co-Managing Partner of Credo will join the board as part of this transaction and “play an active role in helping Bloom grow.”
Christopher Dailey said:
“Demand for eCommerce lending has expanded in Europe. We wanted to make an investment in a platform that was moving the product forward and combined all of the great technology and analytics you expect with a really differentiated product and approach,”
Demonstrating deep insight into lending and credit risk, the Bloom team have “collectively originated more than $30 billion over the course of their careers.”
And with a differentiated plan for distribution in place and the unique pricing model, Bloom is “unlike any other funding provider on the market.”
There is also “enormous potential for scalability, with strong exposure to the European and US market,” the company claims.
As noted in the update, Bloom “provides founder-friendly capital to digital entrepreneurs.”
With tools to help brands understand how their business compares to benchmarks as well as their financial health with Bloom’s Open Banking analytics capabilities, they are “well-positioned as Europe’s leading digital commerce investor.”
Founded during the global pandemic in Luxembourg by James Hickson, Bloom is on a mission “to help digital brands unlock their potential with founder-friendly capital and tools that accelerate growth.”
Bloom transformed the revenue-based funding market globally “when they entered the market.”
With a “revolutionary” pricing model that ensures brands only pay for what they use, they are “the first company to truly provide ‘founder-friendly capital’.”