Tribaldata, which offers a climate coaching App allowing individuals to reduce their carbon footprint for free, has secured 101% (€428,207 ) of its €420,000 target from 85 investors through its crowdfunding campaign carried out via Crowdcube (with 11 days left in the sale).
Trilbaldata reports a Pre-money valuation of €3,000,026; Equity: 12.49%; a €3.61 share price.
Tribaldata offers “a climate coaching App allowing individuals to reduce their carbon footprint for free, financed by marketers looking for specific audiences and insights created in the process.”
With the largest agency groups as clients and a community of +11k they now “focus on expanding to take on what we estimated to be a $30BN data market.”
Here are the key highlights:
- Estimated 1M Kgs of CO2 per year will be offset by our trees planted
- Over 11K Individuals on their way to Net Zero for free
- Top 6 Agency Clients, running Net Neutral campaigns
- C-Levels from Mediabrands & Havas among other investors
According to Tribaldata, the future of businesses “should be sustainable, and at Tribaldata [they] believe [they] understand the sustainable consumer probably better than anybody else.”
They help guide consumers “to become climate neutral in most aspects of their lives and offset what we believe is hard to change.” All of this, for free, through their Climate Coaching App.
The “highly advanced” consumer understanding they claim to derive from the App usage, allows them to “offer advertisers a new way of reaching and connecting with new customers for their sustainable product offering.”
Their services “include targeting audiences for ad campaigns and consumer insights for improved ad messaging.” No personal data is shared, the firm claims.
They added:
“Having consumers on our side has delivered proven efficacy that allows us to fund CO2e offsets, not just to our App community, but also to our clients, effectively embedding climate compensation by means of our services.”
They also noted:
“Having sold audiences to help target more than 55 campaigns, we have offset approx a Million Kgs of CO2e to date, without an extra cost to our community.”
After doubling our number of clients in the past year up to 14 agencies in June 2022, the firm now wants “to take the model to the UK, the largest digital ad market in Europe and then grow globally, offering a new way to get to Net Zero by carving out a 0.3% share of the 30B€ estimation online advertising market in 6 years.”
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