Australia-based Fintech firm Cape revealed that it has appointed Prospa’s former Head of Growth, Ben Lyons, as their new chief revenue officer (CRO).
At Prospa, a banking-solution focused Fintech company, Lyons had helped with establishing their partner distribution strategy and expanded the firm’s online and offline presence.
Lyons will now be responsible for innovating Australia’s SME market in order to integrate them into larger corporations and entering key partnerships to support the expense management platform.
Lyons’ goal at Cape will be to support growth in SMEs and enhance the cashflow of the Australian economy.
“As a previous business owner and having worked closely with SMEs for many years, I understand the cash flow and expense challenges that businesses face. The current handling of company spending is broken. I’m passionate about challenging the status quo and finding a different approach to solve this problem that has been around for a long time.
“Cape’s approach is exciting because we are tackling cash flow challenges from a different angle. We’re focusing on how companies spend and optimising every cent in a business to enable growth and sustainability. Given the current circumstances in the market, this is an extremely relevant time to look at this.”
Ryan Edwards-Pritchard, founder and CEO of Cape, remarked:
“Ben brings extensive industry experience and a proven track record to Cape. He’s got the runs on the board, having grown a business from scratch to IPO, and joins us at a time when we have the foundations in place to build momentum and achieve our lofty goal of embedding Cape in every transaction, to save Australian businesses the money they need to grow.”
As noted by its management, Cape is “building a new finance automation platform, focused on helping Australian businesses cut wasteful spending and the time taken on financial administration tasks.”
They offer free access “to expense management tools, cloud accounting integrations and an ability to issue physical & virtual corporate cards.”